Seller's Guide

You’ve likely heard more than you care to about the “dangers” of overpricing your home. Most real estate agents have swallowed up this industry-wide obsession, yet the “perils” are largely a myth. Hard facts debunk the voodoo – and we’ll gladly share them with you. We’ll carefully analyze data-backed market trends to price your home properly. Not too high. Not too low. You guessed it: just right.

Selling your home often means saying goodbye to a treasured possession – even when you’re excited to move on. You’re invested emotionally (and financially) and we understand the unwillingness to sell quickly if it means selling unwisely. We’ll dig for comparable listings and crunch the numbers specific to your location – not anyone else’s. In the end, we’ll suggest a sales price consistent with your unique needs and objectives.

True. Reckless overpricing can keep serious buyers away. But under-pricing leaves money on the table. We’ll help you find the sweet spot that ensures both your home’s highest price tag and the fewest days on the market. So, while we’re committed to fact-driven pricing, the Goldilocks Principle still applies.

My team and I will present you with a marketing plan that’s dramatically different from our competitors. Ours is simple, concise – even elegant – and built on what we know about how people find and choose houses.

Turns out that all but 3% of home buyers find their dream homes in one of only four ways. So, we focus 100% of our marketing efforts on these four channels.

Just like our approach to pricing, our marketing plan is based on known facts about home-buying behavior – many of which may surprise you. Want to see the specific data? We’d be delighted to share it.

Selling your home requires striking a deal beyond price: possession terms, inclusions, inspection contingencies, and much more. It’s a delicate needle to thread: Push too hard and a buyer can walk; concede too quickly and the buyer walks all over you. Sound intimidating? We actually love the process (so you don’t have to)!

We’ll be “intelligently aggressive” promoting your best interests every step of the way. First, we’ll help you separate your “must-haves” from “nice-to-haves”. Next, we’ll lay out your options on every negotiated point – from the most aggressive stance to the position least likely to raise a red flag for your buyer. Then, fully informed, together we decide on the best strategy.

Rest assured, we will demonstrate the utmost respect for the folks on the other side of the table, and we’ll help you make the small, intelligent trade-offs that win the key items most important to you.

You may want to sit down for this one: Completing a residential real estate contract is not for the faint of heart. These contracts typically require 199 information items – and the sales price fills in only one “blank.” The other 198 represent significant opportunities to make the contract safer and more favorable.

For example, if you’re not careful in choosing your closing date, you stand to lose an extra month’s interest on your current mortgage loan. Or, depending on whether the calendar year is even or odd (we kid you not!) tax rules apply that can affect your bottom line by hundreds of dollars.

We’ll attend to these details to maximize your financial gains. Our expertise means you save money, based on detail-driven contract preparation that can easily add up to more than one percent of your home’s total sales price. That’s an extra $2,500 in your pocket on the sale of a $250,000 home.